We've delivered Microsoft Dynamics 365 Commerce across company sizes and geographies, for retailers, brands, manufacturers and wholesalers, and we know what breaks projects before go-live.
Architect and delivery team come as one unit, working in your time zone. We have delivered across Europe, the Middle East and North America, with people who have delivered together before.
We stay past go-live until the business runs on the system, not around it. Adoption is built into how we deliver, and it shows in the references.
Our 5-step model helps commerce organisations align fast, launch strong, and evolve with confidence.
Align business priorities across silos and define the commerce scope before anyone opens a design tool.
Review your systems, data and integrations, and name what blocks the roadmap.
Design the target architecture and a roadmap you can defend, from process flows to integration.
Build, integrate and go live, with the business ready to run on the system, not around it.
Hypercare, optimisation and scaling, long after go-live.
Founder, CEO & Lead Solution Architect
Managing Director
CFO & AI Innovation
Our leadership team is backed by our delivery team in Europe and the Middle East: Dynamics 365 Commerce and F&O consultants and developers who work in the time zone your programme runs in.
Homefashion Group
"As a talented solution architect, she effectively implements major system transformations while ensuring business alignment. ... Highly knowledgeable about the retail industry and the Dynamics 365 stack, making her one of the top Dynamics 365 Commerce professionals in the EMEA region."
"Equal parts knowledgeable and equal parts passionate, always challenging us to think through the complex layers and to deliver the best outcome for all of Fenix."
"The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project."
Every Insight Dynamics programme is led by a lead solution architect with enterprise Dynamics 365 Commerce go-lives behind them. Architects lead, the team delivers: delivery never depends on a single person.
Mariya Koteva founded Insight Dynamics after a decade as a Dynamics 365 solution architect on enterprise commerce programmes, including 6+ years working with Microsoft. She authored Microsoft's official Dynamics 365 Commerce certification (MB-340), the first Dynamics 365 Commerce content on Microsoft Learn and the first Dynamics 365 Commerce partner bootcamp, and is a PRINCE2 Practitioner and Prosci-certified in change management. She still leads programmes as solution architect, and speaks on change capacity, adaptability and human transformation.
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What drives us inside every project.
We remove friction so teams can act, align, and scale, faster.
We don't settle for go-live. We build belief, habits, and ownership.
When tech, strategy, and people speak the same language, change succeeds.
Insight Dynamics