Mariya speaks on the human side of transformation, equipping leaders to lead change where it matters most: through people.
Mariya Koteva is a Digital Transformation Strategist, speaker, and founder of Insight Dynamics. With 13 years leading ERP and Change initiatives, 6+ years working with Microsoft, she helps organizations build transformation capacity from the inside out.
But her real journey into the people side of change began elsewhere…
In 2020, with a newborn in her arms and the world shutting down, Mariya hit a wall. Chronic fatigue. Brain fog. And advice like "this is normal." But something in her resisted. She didn't want platitudes, she wanted clarity.
So she hit pause. And dove into the science of how humans adapt under pressure. From clinical psycho-neuroimmunology to NLP and the body's hidden stress signals, she uncovered a deeper truth:
"Sustainable change starts in the nervous system, long before it reaches the strategy deck."
Today, Mariya bridges the technical and the human, strategy and somatics, business goals and burnout recovery. Her latest focus? Adaptability Quotient (AQ), and why it might be the leadership edge most teams are missing.
Building Change-Ready Teams for the Future of Work · Business Agility Bulgaria
Shaping the Future of Work
Microsoft Leadership Enablement Community
"If you see Mariya's name on an agenda, don't miss her session - engaging, unexpected, and packed with value you'll take home."
"Mariya's session on AQ was a standout. Thought-provoking, timely, and deeply relevant for AI adoption."
"I'm still digesting Mariya's insights on AI and organizational wellbeing. Invaluable food for thought!"
"A completely different perspective on change management that left a lasting impression."
Mariya blends change leadership, ERP experience, and behavioral insights and neuroscience into talks that resonate long after the stage.
How to lead through uncertainty without burning out your people, or yourself.
Because AI won't stick if your people can't shift.
Why AQ (Adaptability Quotient) is the missing skill in most leadership teams, and how to build it.
Insight Dynamics